Thursday, 21. July 2016

Newcomer Platform seeks Innovative Sports Start-ups

  • Application phase for 2017 is open
  • The Award Helps Newcomers Break into the Market

As of now, ISPO is launching the search for the Top 50 newcomers within the sports industry. Brands that are newer than four years old and have never been exhibitors before at ISPO can apply up until the 4th of October at The honor, according to the countless success stories of companies like GoPro, POC, Maloja, On, Naish Kites and Nixon, has proven itself to be highly valuable. All prize winners will be awarded a coveted stand in the ISPO BRANDNEW Village.

Currently, the 2016 winners are experiencing the full effect ISPO BRANDNEW can have when breaking into a market. Philip Osband, founder of Boot Banana and a finalist in the accessories category had this to say regarding his nomination: “For us ISPO BRANDNEW changed everything. At ISPO MUNICH we made so many new business contacts and the media coverage was excellent! I recommend that every sports start-up registers for ISPO BRANDNEW.”

The registration for ISPO BRANDNEW 2017 closes on the 4th of October. After which, the independent judging panel—which is comprised of past winners—meets in Munich to determine their successors. Visitors can see which newcomers win from February 5–8 at ISPO MUNICH 2017 in the BRANDNEW Village.

More information about ISPO BRANDNEW is available at and on Facebook.


Kathrin Hagel
PR Manager

+49 89 949-21474

Julia Beckert
Communications Coordinator

+49 89 949-21478