Friday, 30. January 2015

Conferences, Lectures, Panel Discussions and Events Guarantee Four Attractive and Informative Trade Show Days

When ISPO MUNICH opens its doors from February 5 to 8, 2015 the focus is not just on product innovations and material trends. The attractive side event program with high-class lectures, panel discussions and events offers sports business professionals plenty of opportunities to broaden their expertise and maintain their personal network.

The third ISPO ACADEMY will be held at ISPO MUNICH 2015 at the Conference Arena in the East Entrance EO.04. A special highlight is the panel discussion on the future of sports retail on Friday beginning at 13:00. Andrew Denton (Outdoor Industries Association), Rolf Schmid (Mammut) and Frederic Hufkens (A.S. Adventure) will discuss the topic of “Verticalization in the Sports Business – Opportunities and Threats for Retail and Brands”. On Thursday, Friday and Saturday all events begin at 11:00, 13:00 and 15:00. The Retail Tours through Munich offer interested participants a glimpse of the latest trends in store design (Thursday: 9:00 to 17:30, 9:00 to 13:00, 13:30 to 17:30; Friday: 9:00 to 17:30, 10:00 to 14:00, and 13:15 to 17:15).

The center aisle of the HEALTH & FITNESS Hall C1 features an in-depth focus on the promising subject of “Mobile Health & Fitness” with a plethora of workshops and product presentations. On ISPO opening day, on Thursday beginning at 11:00, Brazilian actress and moderator Fernanda Brandao, long distance runner Ingelena Hauch, yoga instructor Patrick Broome and star chef Holger Stromberg discuss the topic “Healthy with Sports and Nutrition”. Soccer world champion Philipp Lahm and the Sixtus Company meet the press at noon. Beginning at 15:00 Anne-Katrin Krempien (Deutsche Telekom), Susanne Jasper (IG Metall), Walter Tokarksi (Sports University Cologne) and Philipp Karl (MTU Aero Engines) discuss the question: “Can health at work be fun?”.

Patrick Broome, yoga instructor for the German National Soccer Team, holds a workshop “Yoga For Everyone” at 11:00 on Sunday. Two hours later, at 13:00, the topic is “Social Health – ein Beziehungskapital als Wirtschaftsfaktor: Welche Rolle spielt der Sport im Unternehmen?”. Panel participants include Peter Driessen (IHK München), Florian Holsboer (HolsboerMaschmeyer NeuroChemie), Markus Gömer (BASF) and Klaus Dittrich (Messe München). On Saturday, at 11:00, Uwe Lüdeking (Deutscher Städtebund) provides details on what an activity-friendly city could look like, and Holger Stromberg discusses healthy nutrition at 14:00.

The one-day Running Shoe Symposium on Thursday, beginning at 10:30 at the International Congress Center München (ICM) offers new inspiration to all members of the running footwear industry. In cooperation with RUNNER´S WORLD the symposium features a variety of presentations, workshops and discussions. Experts analyze the latest running shoe trends, take a closer look at the market and its demands, and present the latest research results on the topic of running shoes (“What is the role of running shoes in injuries” or “Is this the end of excessive pronation?”).

Padel has already established itself as a racket sport in many sports clubs, and is continuing to conquer Europe. If you are interested in Padel, don’t miss the live appearances of professional players at Padel Tennis Village (hall B4.225). There is also a daily Padel Tennis Summit, during which experts explain the business opportunities presented by Padel (B4.121).

A special exhibition area in hall B4 (Performance) is dedicated to Water Sports, offering a presentation platform for water sports brands in cooperation with the Federation of the German Sporting Goods Industry (Bundesverband der Deutschen Sportartikel-Industrie - BSI). From 15:00 to 17:00 every day, and additionally at 14:00 on Friday, the exhibition features interviews on water sports topics. Among the participants are Ironman champion Faris Al-Sultan (Thursday, 15:00), the most successful Olympic and world class swimmer to date Michael Fred Phelps (Friday, 14:00), wild water canoeist Jasmin Schornberg (Friday, 15:00) and former national swim team member Christoph Wandratsch (Friday, 16:00).

ISPO Cold Water Surfing is the first European special exhibition revolving around hi-tech surfing equipment in hall A2 (A2.107). In addition to product presentations by Patagonia, Billabong, Finisterre, Fomento Donostia, Glassy Pro, Holy Sport, Rip Curl, Surf Logic, Ocean, O’Neill and XCEL there is also an informative side event program with lectures, workshops and panel discussions. It includes discussions like “Safety Aspects in Big Wave Surfing” by top suffers like Benjamin Sanchis and Gabe Davis at 16:00 on Friday.

Yet another special exhibition, Tailgate MUNICH in hall A1 (A1.309), focuses on backcountry snowboarding with product presentations and workshops. Presentations include everything you need for an unforgettable line in powder snow.

The ISPO Freeski Summit in hall A3 (A3.112) puts the spotlight on freeskiing. Companies like Colmar, Meier Skis or Wildzeit Sportswear present their products. Lectures and discussions provide insider knowledge and offer a forecast of tomorrow’s trends.

The exhibition #ONEHUNDRED @ ISPO 2015 (hall A2.424 and A2.525) by Sneaker Freaker Magazine tells sneaker stories from around the world and presents 100 models chronicling everything from the birth of sneakers until today. It is said that “sneakers” were mentioned for the first time in 1875. The original shoe was made with a “canvas upper and a rubber sole”.

Loud, colorful and unconventional – urban art and actions sports are meant to be together. Two special exhibitions delve deeper into this statement: ISPO TanDemSpace with street artists like Jose Walker, Ray Moore and Miguel Panadero in hall A1 (A1.519) and the Intoxicated Demons Gallery presents Monokrom City (A2.426; A2.443), a small city with everything needed to create a sort of synthesis between architecture, art, commerce and design.

The best European skaters compete for the top spots and show off their best tricks on the mini ramp during the Volcom Mini Ramp Contest in hall A2. The best scooter riders will prove their mettle on the Scooter Shred Ramp powered by Razor in hall A3. Three daily shows and a Best Trick Contest are on the program.

Additional highlights for board sports fans include the Longboard Embassy, a special exhibition on skateboard longboarding in hall A2, and the SUP Area in hall A3. This show is organized in cooperation with PADDLEexpo. Visitors will find everything they need for this booming, relaxed wave-riding sport in this area.

For more information on ISPO MUNICH 2015 please go to:

A detailed listing of the side event program is available here.


Kathrin Hagel
PR Manager

+49 89 949-21474

Julia Beckert
Communications Coordinator

+49 89 949-21478