Thursday, 28. August 2014
ISPO Wants Your Best Communication Projects
The ISPO AWARD COMMUNICATION is the annual prize awarded by ISPO to sports-related communication projects with a significant impact on the market. This award provides a bundled overview of the best sports marketing to date. Effective immediately until October 6, 2014, agencies, companies and creative professionals may enter the competition at applicationaward.ispo.com/Authentication.
ISPO is well known as the network for innovations in the sports sector. The ISPO AWARD COMMUNICATION is a platform for creative professionals where they can enter their projects for evaluation, gain new inspiration and meet competent partners for collaboration.
A jury consisting of international design and marketing experts will assess all entries at the end of October. The jury will apply criteria such as idea, concept and effect. Successful sports-related campaigns need to attract and excite their target groups, the message has to be target-focused. A very important factor is a goal-oriented selection of communication channels.
Sascha Liebhardt, Dean of the European Business College Munich and member of the ISPO AWARD COMMUNICATION jury, believes that one of the major challenges is clear differentiation: “The interchangeability of sports campaigns complicates clear positioning. The large companies, in particular, have to service a lot of customers at the same time. This is where the smaller companies benefit – the stronger the common denominator, the more excitement can be infused into the campaign design.”
We are eager to find out whether the ISPO AWARD COMMUNICATION 2015 will go to one of the big players or a niche company. Thanks to the ISPO’s communication channels the winners will be able to reach a wide bandwidth of decision makers in the sports industry.
Companies, photographers, agencies or freelancers wishing to have their projects evaluated may register effective immediately. The deadline for entries is October 6, 2014.